At EdIncites, we are passionate about improving student outcomes. We provide two capabilities that drive student success: our technology platform (Incite®) that enables data-driven teaching and learning, as well as our dropout recovery and student re-engagement programs (Acceleration Academies). These offerings are both rooted in our belief that every student deserves access to the best instruction, tools and resources possible.
Acceleration Academies is an innovative education partner helping young adults overcome real-life challenges to earn their high school diploma tuition-free through partnerships with state or local school districts across the country.
Position Title: Social Media Specialist
Employment Type: Full-time employment
Location: Remote
Schedule: Variable schedule with 40 hours per week. Will include 20-30% travel and some weekends and evenings to cover events as needed.
Reports To: Executive Director of Enrollment Marketing
Role Expectations
The Social Media Specialist will be responsible for Daily content production, management, communications, and analysis of the Acceleration Academies social media channels. This includes communications and paid ads via Facebook, Twitter, Instagram, LinkedIn and YouTube, along with others as directed.
Role Responsibilities
The Social Media Specialist will be responsible for the following tasks:
- Primary account manager of all Acceleration Academy flagship social media accounts
- Includes oversight of all aspects of social presence, including content development, posting, copywriting, planning, asset management, and coordination
- Leads development and execution of acceleration academies’ personality on social media — brand voice, tone, and application
- Ensures the Acceleration Academy brand is accurately represented across social media efforts
- Leads community management and academy reputation response across social media channels — answering questions, DMs, handling public commentary, addressing concerns and enrollment/registration inquiries
- Advises and liaises with Executive Director of Enrollment Marketing on potential or ongoing social media sentiment of both the broader social landscape and the academies’ social landscape
- Monitors the social media space regularly which may include some nights and weekends
- Leads content and campaign development efforts and develops tasks and work plans. ie. photography, video, and graphics, and content calendar planning.
- Event coverage, which may include some nights and weekends
- Responsible for surprise and delight opportunities — giveaways, candid interactions, real time events/graduation ceremonies, etc.
- Advises academy directors on social media applications, including effective uses of personal and branded social media
- Participate in meetings to provide social media guidance, direction, insight to marketing team & academy teams
- Remains up-to-date on content trends in the social media space and recommend content solutions to boost social media engagement
- Coordinates with agencies and/or places paid advertising including list targeting, retargeting, and geofencing
Preferred Qualifications
- Bachelor’s degree in Communications, Digital Marketing, or related field.
- 4+ years experience in a professional social media and/or marketing/communication role.
- Adobe CC: Illustrator, Photoshop, InDesign, Premier Pro/Rush experience
- Previous experience working with/on a non-personal social media account (i.e. brand or organization social media experience)
- Strong understanding of how brand social media differs from personal social media in voice/tone, strategy, management, etc.
- Ability to adapt quickly to the ever-changing digital communication space and willingness to learn and adapt to meet emerging needs.
- Ability to fluently read and write in both English and Spanish.
Special Notes to Applicants:
- Submission of a portfolio (website link or PDF file with resume) including relevant social media and other applicable examples (i.e. design, content creation, communications plans, etc.) is required during the selection process.
- Your resume and cover letter will be used to evaluate your written communication skills as well as supporting documents of your knowledge, skills, abilities, education and professional experience.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk and hear. The employee is frequently required to use hands to touch, handle, or feel. The employee is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision.
Work Environment and Work Demands
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
While performing the duties of this job, the employee may occasionally be exposed to outside weather conditions. The noise level in the work environment, when travel is required, is consistent with that of a collaborative school environment or a public event.
EdIncites/Acceleration Academies is an Equal Opportunity Employer
The above statements are intended to describe the general nature and level of work to be performed and are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. It is understood that other related duties may be assigned. To perform this job successfully, an individual must be able to perform all aspects of the position, described below satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
